We initiated their inbound marketing by defining their target audience and building a customer persona.
After the competitive analysis and persona development, we built their complete custom website on the WordPress platform and integrated WooCommerce. We rewrote content and positioning to attract more of their audience and increase their global dealer base.
Their website redesign reduced bounce rate by 4.18%, and Google rankings improved as the site speed and overall user experience enhanced.
We worked towards a compelling content marketing and search engine optimization strategy as part of their go-to-market approach. The results after the first year were outstanding, and their VP of Marketing, Lucy Woodhead, reported a whooping 57% plus growth in new business from sales of parts and Jetters. They also garnered new business from support extended to their dealer network.