Manufacturing Marketing 2022 - Measure Marketing

We Help Industrial Manufacturing Companies and Dealer Networks Generate More Leads

In this fiercely competitive landscape, it’s hard to attract, engage, and convert customers. With the world shifting online, manufacturing firms and dealer networks have no option but to build a digital footprint.

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If You Are a B2B Manufacturer, Industrial Manufacturer, or Manufacturer/Dealer Network, Ask Yourself if You Are Facing These Challenges:

Does your marketing address the needs of industrial buyer who are looking for niche products? Most B2B buyers 80% of the time make a decision without speaking to a sales rep. You must communicate your value proposition clearly and concisely.

Do your B2B industrial buyers get to see technical specifications, detailed product descriptions, and specific benefits in the form of ROI and other metrics on your web assets?

Does your manufacturing marketing strategy include multiple touch points to streamline longer sale cycles (most industrial manufacturing sales can take up to 3-6 months or more)?

Are you struggling to reach the right audience to grow your business and are unable to strategize, implement, and measure returns?

Our marketing program is designed to help manufacturing companies rise above these challenges and achieve the desired business growth goals.

90%

of online buyers agree that content has a big effect on purchasing decisions

Nearly

80%

of the buyer's journey takes place online, and

84%

of CEO's and VP's use social media to make purchasing decisions.*

80%

of decision-makers and buyers prefer to get company information from a series of articles, rather than a traditional advertisement

What Makes Us Different?

Your success is our success. We take pride in delivering customized solutions to match the goals and objectives you’ve set for your organization by allocating the right team of experts. We aim to bring results impressive enough for every customer to turn them into a case study for our company.

Strategic &
Results focused

Open and Transparent
Communication

Data Driven – Return
on Investment Centric

Agile & Integrated
Marketing Approach

Inhouse Certified
Experts

Testimonials:

“We’ve worked with Measure Marketing for a year now and we’ve seen our SEO improve dramatically, our new website visitors significantly increase, plus we’ve at least doubled if not tripled the leads we get from our website. The Measure Marketing team are a pleasure to work with, particularly Amber who has been our rep that handle our monthly report meetings. She explains all of the data metrics and helps us make better educated marketing decisions for our website and other areas. We have been very glad to have linked up with the Measure Marketing team to be the marketing department we always needed!”

Lucy Woodhead

usjetting.com

B2B Manufacturing Case Study

We’re a results-driven agency, and we ask our clients to hold us accountable. If we’re not delivering on the goals we set with a client, we’re not doing our job. Below is a case study of our promise and a bit more.

How We Helped a 40-Year-Old Manufacturing Company Succeed and Grow by More Than 60% in One Year

With U.S Jetting we initiated their inbound marketing by defining their target audience and building a consumer persona.

After the competitive analysis and persona development, we built their complete custom website on the WordPress and integrated WooCommerce. We updated their content and positioning to attract more of their audience and increase their global dealer base.

The updated website reduced bounce rate by 4.18%, and Google rankings improved as the site speed increased and user experience improved.

We crafted a compelling content marketing and search engine optimization strategy as part of their go-to-market approach. The results after the first year were outstanding, and their VP of Marketing, Lucy Woodhead, reported a whopping 57% growth in new business from sales of parts and Jetters.

PAY PER CLICK

SEARCH ENGINE OPTIMIZATION

You Want to Grow. We Can Help.

Our business is to help you grow your business. We’ll help you build brand awareness, reach your ideal customers, and generate qualified leads.

As a full-service digital marketing agency in Toronto with over 14 years of experience helping businesses like yours thrive, we are ready to create a positive impact for you.

Search Engine
Optimization

Get found on Google through strategic SEO tactics. Expand your reach, and attract potential customers repeatedly.

- Content Writing
- Inbound Marketing
- Conversion Rate Optimization

Web Design
and Development

Increase brand awareness. Design and build attractive websites for an optimized user experience, and tell stories that attract and engage your ideal customers.

Pay Per Click: Accelerate
Your Lead Generation

Make every paid ad dollar spent count! Maximize your advertising skills with strategic budget planning and bidding strategy.

Automate Your Customer Touch Points

Propel lead generation with customized, automated workflows through HubSpot. Personalize your content with Smart Content to reach the right customers ready to make a decision. Never miss a serious prospect ready to purchase.

Social Media Marketing

Unlock sales channels and drive qualified referral traffic to your website and campaigns. Engage customers through social media strategies that delivers real value for your business.

Inbound Marketing

Create valuable experiences for visitors, provide tailored offers, and more. Take advantage of in-depth insight into customer behavior to optimize campaigns and maximize conversions with inbound marketing specialists. We'll provide actionable insights into sales funnels and help you grow leads.