WHAT CAN A 37% GROWTH IN NEW FILES DO FOR YOUR LAW FIRM?
Competition is high when it comes to advertising your law firm online, and for every second without an established digital footprint, it will only become more difficult to effectively draw clients to your business.
If you are a law firm, ask yourself:
Does your marketing promote you as a trustworthy and reputable option for potential clients?
Does your site display an in-depth list on the services you provide?
Does your advertising align with the American Bar Association’s (ABA) Model Rules of Professional Conduct?
Is your business appearing in the first three Google search results?
According to an article by Above the Law, 37% of consumers are looking for their lawyers online. If you are not appearing in the top search results, you’re missing out on large portion of potential clients.
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According to Gartner, over 79% of buyers use online research and websites at every stage of the buyer’s journey, from problem identification to creating internal consensus about which law firm to choose. When it comes to selecting a law firm the number of purchasers relying on online information can be as high as 86%.
Trusted Legal Marketing Professionals
The Good News is:
If you are facing any of these challenges, Measure Marketing has the perfect solution for you!
You have gotten this far because of referrals, word-of-mouth, and community outreach
You feel you do not have a strong legal brand
You feel stuck on most days as your marketing and web techniques are not aligned to build a long-term scale-up strategy for your firm
You need better results on your marketing spend
You have no idea what your market demands and how to reach the right audience to grow the number of net new files
You have great ideas, but you’re unable to strategize, implement, and measure returns
You have no insights into your marketing campaigns and your data and don’t know what is working
Our Fuel Your Marketing program is designed to help law firms and legal professionals rise above these challenges and achieve the desired business growth goals.
See how we helped a local law firm increase their traffic and gain more new case files through effective marketing strategies custom to their business.
Full Integrated Digital Marketing Solution
We understand the customer journey and create compelling web designs based on user behavior, intent, and conversion patterns. Our team of UX /UI designers and developers keeps every aspect of the customer value journey and storytelling approach in mind to develop responsive, mobile-friendly websites that create a succinct brand experience. Websites are designed for human experience while keeping in mind the search engine guidelines.
We built their robust custom website on the WordPress platform and rewrote content and positioning to attract more of their audience and increase their number of new case files opened.
Growth in New Case Files
Our experts are digital marketer certified and create high-performing digital ad strategies with effectiveness and agility. Ongoing optimization ensures your ad is delivered to your intended customers at a lower cost and at the right time. Our ads are geared to create brand awareness and convert visitors into qualified leads. Our services include:
Return on Marketing
SEARCH ENGINE OPTIMIZATION
Our world class team of SEO strategists work collaboratively with you to create a winning strategy for increasing your visibility on search engines for highly relevant and intent-based key phrases. Our process and strategic approach are geared towards delivering results quickly and rank web pages on page one of Google and Bing. Driving relevant and high-quality traffic quickly is one of our key performance objectives that we measure ourselves against. Our process begins with:
An audit of your existing website
Industry keyword research
Content marketing planning
SEO Content writing
Building high quality links and citations
Local Search and Google My Business SEO
CONTENT & SOCIAL MEDIA MARKETING
Establishing brand identity and helping buyers find the right information and make informed decisions when they land on your website is our primary goal. We create content that tells a story about your brand and your products and drives engagement. Establishing trust and creating advocates of your brand is what our content writers are trained to do. To ensure we address the needs of your web visitors are five- step content marketing process involves:
Understanding your customer persona and avatar
Defining your content strategy
Analytics and reporting
Are story brand experts produce content for:
Social media campaigns
Sales landing pages
SEO-driven website copy
REPORTING & ANALYTICS
Data drives us. Whatever gets measured gets done—with that intent in mind are analysts and strategists look at data and reporting on a regular basis and make meaningful analysis so that your marketing dollars are being spent on the right strategies and right campaigns. Refining your overall campaign and sales funnel with actionable insights leads to more leads more visibility and better use of your marketing spend.
Audience demographics and behavior
Traffic and interaction
What Makes Us different?
Your success is our success. We take pride in delivering customized solutions to match the goals and objectives you’ve set for your organization by allocating the right team of experts. We aim to bring results impressive enough for every customer to turn them into a case study for our company
Strategic & Results focused
Open and Transparent Communication
Data Driven - Return on Investment Centric
Agile & Integrated Marketing Approach
Inhouse Certified Experts
Integrated Digital Marketing
Marketing Management Simplified.
We help you rank on Google and Bing search engines for relevant keywords that are being searched by your end consumers. In the end it’s about intent based searches and transactional search phrases that you want to be found for.
CREATIVE & WEBSITE
There’s a fine line between conversion and diversion, we create online experiences that allow users to engage and inspire them to take the desired action.
GOOGLE & SOCIAL MEDIA ADS
Strategically optimized advertising delivered to your targeted audience. Our goal is to convert prospects and web traffic into qualified leads and customers for your business.
It takes 9 to 12 touchpoints for someone to remember your brand. With our social media community management services, we help you reach the right audience and convert them into your brand advocates and followers.