Integrated Campaign Questionnaire

Company Name

Company Address:

Street

City

State / Province

ZIP / Postal Code

Country

Contact Information:

First Name

Last Name

Business phone number

Cell Phone

Designation

E-mail

What are your hours of business operation?

Please name your payment methods

When was your business/company established? (DD/MM/YYY)

Language spoken

Is your business professionally associated with anyone or any other companies?

Please provide a short company introduction (max 300 words)

Please provide up to 5 business specialties

Please select your company type:

Self employed Self owned Privately held

Company size

Locations:

What is your main target location?

Which geographic areas would you like to target with your Google advertising campaign? Please provide a detailed list by country, region, city, and postal/zip code. ( up to 10 locations)

Keywords:

List 5 specific keywords or phrases you would like your ads to appear for.

List 5 specific keywords or phrases you would NOT like your ads to appear for.

Google Ads Information:

What specific message(s) would you like to be in your ads? (E.g., Free Quote, 80% Off, Same Day Delivery, Emergency 24X7 Service, etc) Please name up to 5

What do you think is the most important factor in gaining a new customer in your industry? (Price, Product, Location, Promotion, Quality)

What is the primary action you want a visitor to take when they arrive at your site via this campaign?

Please Describe

How much are you willing to spend on a paid advertising campaign each month?

What is your messaging strategy? Please attach a document if there is one.

What is your desired conversion?

Please upload examples of ads you like (if any)

Personas:

Can you provide any additional information about your target customers?

Age range

Interests

Job title

Industry

About your company:

Please list the primary products and services that your business provides?

What competitive advantage can you offer new customers? How does this apply online?

Who are your biggest competitors?

Please name your primary & secondary locations to target with your SEO campaign

Primary location

Add up to 10 secondary locations

Integrated Campaign Questionnaire

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