Performance Based

Marketing Solutions for Scaling
E-Commerce Companies

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Our Performance-Based E-Commerce Methodology

While our partnership is unique with each client, our expertise within the eCommerce industry has fostered a performance-based methodology that identifies areas of development and breeds success.

Using our data-driven methodology, we truly understand how to cater our services to our clients’ benefit. The handpicked Digital Marketing Services we provide are strategically targeted to inspire growth, increase sales, home in on conversion rates, and enhance the performance of all our collective digital marketing efforts.

Program Diagnosis & Strategic Roadmap

Conduct a comprehensive analysis to identify gaps in current marketing program and web performance. Develop a strategic roadmap with clear KPIs, focusing on quick wins and long-term growth. Create a performance benchmark based on industry standards to set ambitious targets.

Optimization & Agile Analytics Reporting

Implement real-time analytics for quick adaptation to trends, iteratively enhance strategies based on insights, and consistently optimize campaigns and website features for peak performance.

Conversion-Centric Execution

Implement UX and CRO best practices to overhaul the website design. Optimize SEO and PPC with continuous A/B testing to refine user acquisition strategies. Align content marketing with SEO to drive both traffic and engagement, directly impacting conversions.

Growth & Market Attribution

Explore and exploit new markets and customer channels, use the latest tech for an edge and growth, and continuously update strategies to match market and business evolution.

Program Diagnosis & Strategic Roadmap

Conduct a comprehensive analysis to identify gaps in current marketing program and web performance. Develop a strategic roadmap with clear KPIs, focusing on quick wins and long-term growth. Create a performance benchmark based on industry standards to set ambitious targets.

Conversion-Centric Execution

Implement UX and CRO best practices to overhaul the website design. Optimize SEO and PPC with continuous A/B testing to refine user acquisition strategies. Align content marketing with SEO to drive both traffic and engagement, directly impacting conversions.

Optimization & Agile Analytics Reporting

Implement real-time analytics for quick adaptation to trends, iteratively enhance strategies based on insights, and consistently optimize campaigns and website features for peak performance.

Growth & Market Attribution

Explore and exploit new markets and customer channels, use the latest tech for an edge and growth, and continuously update strategies to match market and business evolution.

 In today’s intensely competitive eCommerce landscape, business owners aiming to stay ahead must focus on data-driven marketing, centering on pivotal KPIs for their e-commerce stores. By partnering with an eCommerce marketing agency, they can effectively optimize their websites for conversions, enhance organic rankings, and conduct precise analyses of the impact of paid media to achieve optimal ROAS and AOV targets.

Measure Marketing specializes in generating predictable sales for our clients. Regardless of the quality of your e-commerce store’s products or a history of consistent sales, adopting a comprehensive, performance-based digital marketing strategy is the strategic move for success.

Challenges Faced by Online Retailers

Customer acquisition and retention

These key areas are of primary focus for eCommerce stores to have sustained growth . Given the number of competing e-stores that offer similar products or services, devising tactical ways to convert visits into sales is essential. Kickstart this process by questioning if each component of your digital presence is positively contributing to your revenue targets.

Data Monitoring & Performance Analysis

Similarly, the depth of eCommerce analysis is extensive, which could be overwhelming and feel intangible to some store managers and executives. Interpreting data generated from online operations isn’t intuitive, which often leads to an inability to make data-driven decisions in efforts to improve marketing strategies and overall shop performance.

Ready to hit your revenue targets and convert visitors into lifelong customers? Consult our team for your growth plan.

How We Help Our eCommerce Clients

E-Commerce Tracking &
Conversion Rate Optimization

Our team of experts monitor your store’s online performance, as well as your competitors, to determine the effectiveness of your marketing campaigns and identify which areas need to be adjusted for optimized results. Through eCommerce analysis, we pinpoint areas of improvement and implement data-driven changes to enhance your marketing performance so you can hit revenue targets.

Performance Paid Media & SEO for E-Commerce Stores

Are you ready to become the go-to digital destination for your target audience? Measure Marketing will harness the power of search engine optimization (SEO) and pay-per-click (PPC) advertising to make your business outshine competitors. Your online presence will experience increased traffic through organically improved search engine rankings and paid advertising support.

With local SEO marketing, ensure your brand, products, and services are found by your ideal customer profile (ICP). Did you know that 30% of mobile searches are related to a location? While eCommerce platforms can be accessed globally, it is still important to target specific regions for online optimization.

If you’re looking for SEO services for Shopify, Measure Marketing is equipped with the resources to optimize your website content and store performance to increase its trustworthiness for search engines. From off-page and on-page SEO to technical schema markups, our digital marketing experts use real-time website performance analytics to optimize your organic traffic, which is the highest ROI-providing mode of your digital investment.

Conversion orientated content creation for highly targeted product queries

Your store’s content is responsible for attracting and compelling your shoppers to purchase. Oftentimes, content speaks on behalf of a business to create a strong brand presence and build a loyal customer base.

With the support of our multi-faceted content team, we handle the content communication of your business. While targeting the right keywords our conversion orientated content drives real organic growth toward your checkout page.

Real-World E-Commerce Wins

Measure Marketing has successfully partnered with countless eCommerce businesses throughout our journey. Why take a leap of faith when you can explore why we are the right eCommerce PPC agency for you through our previous successes? Discover how we optimized our clients’ online presence, boosted customer conversion rates, and utilized relevant trends to increase sales.

Unlock the Secrets of Our eCommerce Triumphs!

Digital Marketing FAQ for E-Commerce Companies

We tackle declining organic traffic by conducting a thorough SEO audit to identify issues like poor keyword performance, technical glitches, or content gaps. Then, we optimize your site and content strategy to improve rankings for our targeted queries and attract high-quality traffic. In some cases, it may be as simple as activating your products on the google merchandise store or business listings to capitalize on early stage market share opportunities.

To improve customer retention, we can implement post-purchase email sequences through HubSpot , loyalty programs, and targeted remarketing campaigns that encourage repeat business. We’ll also analyze customer feedback to improve the post-purchase experience.

Increasing AOV can be achieved by implementing upselling and cross-selling strategies through personalized product recommendations, creating bundle offers, and providing exclusive deals. We use data analytics to tailor these strategies to customer buying habits.

We would conduct user experience testing to identify friction points and use heat mapping to see where customers drop off. Enhancements may include optimizing product descriptions, improving CTAs, and streamlining the checkout process. Our Web Design process  has more details.

Our marketing can support market expansion by conducting market research to identify demand, creating geo-targeted ad campaigns, and localizing content to resonate with the new audience. We also ensure your SEO strategy includes region-specific keywords amongst other tactical level considerations.

We focus on optimizing your marketing funnels, refining ad targeting , and improving conversion rates to lower CAC. We also look at increasing customer lifetime value to ensure a healthier balance between acquisition cost and customer revenue. To get some more insights explore our Paid Media offering.

By setting up advanced tracking and attribution models, we can analyze the performance of each channel. This helps us identify which channels yield the best ROI so we can allocate budgets more effectively.

Website speed is crucial for keeping potential customers engaged. We can perform a technical audit to pinpoint issues causing slowness, reduce unused CSS, optimize images, leverage browser caching, and recommend better hosting solutions if necessary to improve site speed.

We use customer data to segment your audience and create personalized marketing campaigns. By analyzing purchase history, browsing behavior, and customer feedback, we can tailor content, offers, and product recommendations to individual preferences.

Some Kind Words

Measure Marketing both designed my website and are handling my SEO and social media presence for my new company. WIth my website just about 2 months old, I can credit Measure Marketing with over $20K in confirmed orders and another $24K in likely orders. Melissa has been a fabulous communicator and her team has been responsive to both my requests and have been a big reason for my company’s early success. Not only did Measure give me an awesome, professional website, but their SEO and online marketing campaigns have been strong. Thank you Measure Marketing, HIGHLY RECOMMENDED!

- Michael Leonard (QC Signs and Graphics)