Introduction

In the niche market of health services transportation software, companies face a unique challenge: a lack of visibility in their category market to reach their Ideal Customers. This limitation resulted in low website traffic and poor lead generation for many businesses in the sector. Recognizing this critical pain point, Measure Marketing stepped in with an innovative solution backed by data.

Client Background

Health services transportation software solution to improve rider satisfaction and overcome operational challenges in transportation for clients in Managed Care Organizations, brokers, PACE providers in North America.

Challenges Faced

Our Approach

Prior to implementation we conducted thorough research of the Total Accessible Market (TAM), while refining the existing Ideal Customer Profile (ICP). The team then segmented the target audience into distinct personas, which informed the creation of a tailored go-to-market (GTM) strategy and the key activities that needed prioritization.
1. Establishing Brand Authority:
Positioned the product and brand where all their past, present and future customers hang out, with an objective to educate them on the product and establish the client as a trusted provider.
We optimized the client’s website to align with prospect personas with product advantages, existing customer sentiments and sales objections, enhancing relevance and improving both traffic volume and pipeline quality.

We launched precision-engineered Pay-Per-Click and media campaigns focusing on three primary objectives:

  • Converting cold prospects who are problem aware into learning about the product.
  • Bringing warmer prospects & contacts back into our digital ecosystem wherever they are on the web.
  • Ready to buy prospects who are very familiar with the client and their solution.

Results Achieved

Measure Marketing increased
SQLs by

0 %

Overall high intent search traffic increased by

Year-Over-Year
0 %

Opps Value
increased

Year-Over-Year
0 %