The Essentials Of A Facebook Marketing Strategy

facebook marketing strategy

Even as the social media market continues to grow and change, Facebook still holds the biggest share of active users and remains an excellent way to connect with your audience while building brand awareness. However, many small businesses still struggle with creating and executing an effective social media marketing strategy, and as such, are missing […]

Google Expanded Text Ads – Make Them Work For You

google adwords paid ads

Are you taking advantage of every possible advertising opportunity? Are you sure? Because you might be missing the chance to significantly increase your revenue. Earlier this year, Google made a noteworthy change to their AdWords campaigns and introduced the concept of Expanded Text Ads. The modification allows advertisers to have two headline fields in their […]

Tips and Tricks to Optimize Your LinkedIn Profile

Optimize Your LinkedIn Profile

What Your LinkedIn Page Says About Your Company Your personal LinkedIn profile doesn’t just speak about you, it’s also a reflection of your company.  As a business owner, it’s important that all your personal social profiles reflect your authentic self. Here are a few tips and tricks to get your LinkedIn profile up to date. […]

Reach Your Audience and Generate Leads Using LinkedIn

Generate Leads Using LinkedIn

LinkedIn is an excellent but often overlooked social media channel to connect with your audience and build brand awareness. To make the most of the LinkedIn, it’s important to be aware that now you can use paid and sponsored ads to reach your target audience with customized and relevant content.

Creating a LinkedIn Company Page, You’ll Want to Show Off

Creating a LinkedIn Company Page

You should treat your LinkedIn Company page as an extension of your marketing efforts.  Look at it this way: it’s a free marketing medium that Google keeps at the top of its stack, and it’s full of possibilities.  Here are a few tips and tricks to optimize your Inbound digital marketing efforts using your LinkedIn […]

Maximize the Power of Your B2B Email Marketing

B2B Email Marketing

Email marketing has been around for quite a while and remains a solid choice when creating a B2B digital marketing strategy. However, while email marketing is still part of the conversation, its potential impact and optimization have been overshadowed by trendier and newer options for B2B online marketing. You guessed it we’re talking about social […]

Leverage Facebook’s Newest Feature

facebook video marketing

Facebook’s newest feature marks a huge trend in digital advertising: video content. Facebook created a tab in the newsfeed exclusively for video content. The new emphasis on video content provides a new opportunity for marketers to reach their audience in a creative and engaging way. Facebook’s statistics show that people look at video content 5 […]

Top 7 Signs You Need To Redesign Your Web Page (And One Reason Not To)

Website Design Burlington Ontario

No one wants to look like they’re behind the times. You update your wardrobe, your home decor, and your car. We even update our phones every two years or so. Everyone loves a good update. After all, no one wants to be the guy dressed in the 80’s outfit while carrying a flip phone. The […]

The Not So Shocking Truth About SaaS Growth & Key Metrics You May Want to Measure

saas inbound marketing

You have built a fantastic SaaS platform, now what? Building a SaaS platform takes patience and expertise. So, now that your product is ready, do you know where to find users and customers? A typical SaaS company’s challenge is finding qualified leads that their sales team can convert, and their customer service team will be […]

6 Ways To Make Your Website Mobile Friendly

mobile friendly website

Having a mobile friendly and responsive website is no longer optional. In 2015, Google made an official announcement mentioning mobile friendly websites will rank comparatively higher than those that are not. This news didn’t come as a surprise, as the use of mobile is increasing rapidly, and having a mobile optimized website gives a better […]